Fab Web Philadelphia is happy to share with you this lovely website for Philadelphia Artist, Writer, Jeweler! We had a great collaboration in creating the site and love her vibrant, thought-provoking art and jewelry.
Google Adwords, Google’s online advertising platform, is an effective way to bring more traffic and new business to your website. A wonderful aspect of the program is the great control for targeting who you would like to reach. Keywords and location are some of the tools the advertiser can use, as well as landing page selection – where specifically the advertisements are linked.
Fab Web Work has been providing Google Adwords services for years. Now we are officially certified by Google itself! (And a Google Adwords Partner!)
Several of our clients have successfully used Adwords to multiply their websites page visits. It is a great way to help a business that is still growing and needs to reach more potential clients or customers.
HOW IT WORKS:
The Adwords program is integrated into the Google search platform, and many of the results from a search on Google are these ads. That is why they are so powerful. Google is still by far the most used search engine and getting your website and landing pages to be seen in the results is critical. Unfortunately even when using great SEO coding and search strategy, it is not always possible to rank your website near the very top of Google results. Often the issue is that your competitors have become much more established through time. As a new business it is very difficult to rank higher than a well-established, larger company with a long history of google search results – especially if they too are good with their own search engine coding. Using Google Adwords helps level the playing field, enabling your business to be seen too.
Google Adwords is a pay per click system. To use it for maximum value, make sure that the landing page associated with the ad is the one that is most useful and can generate a payment to make the advertisement cost worthwhile. Spending $1.50 per click is not great when selling a $3 item, but great for an item of larger value.
Budgeting can be done on a monthly or daily basis, perfect for staying within your own budget. The advertisements simply stop appearing once your allotted budget has been reached.
FAB WEB CAN HELP YOU!:
Fab loves this program because we have seen its impact on several of our clients. Give us a call at 215-987-6947 if you’d like to discuss how we can make it work for you, your budget and your goals!
We are very happy here at Fab Web to find that our client Owen King has a best selling and critically acclaimed book “Sleeping Beauties”! Word has come in that this new book, co-authored with his father Stephen King, is Goodreads Winner of 2017’s Best Horror Choice! Additionally this book has been on the NY Times Best Selling Fiction list for 16 weeks so far. If you haven’t read this one yet, it is a story in which the female characters have a mysterious sleeping disease… check out more at the GoodReads site.
Of course, we are thrilled for Owen – we loved working on his website: owen-king.com
Naturlig Balance, DK
We created this logo for one of our Danish web clients, Naturlig Balance. They also work with babies, and asked the we include these actual baby footprints into the logo. Adorable.
Kenneth Young Esq. – Philadelphia Law Firm
We designed this logo for Kenneth Young Law. We are creating his website as well. Kenny is a prominent defense attorney here in Philadelphia with quite a legacy defending the accused and protecting first amendment rights.
Google Analytics is a tool that Google provides for insight into your website’s visitors. We have been using this tool on our own sites as well as a majority of our websites since 2007, and there have seen a lot of changes to the reports. There is both basic information, such as the number of visits to your site, or number of pages visited by the average viewer, as well as deeper insights about traffic sources, referring sites and truly a lot more.
Here at Fab Web we decided to go deeper into our understanding of all things Google Analytics, to fully understand all it is capable of. As a result of this we decided to get “certified” by Google for Analytics, which involved taking a test to prove our understanding. Now we have become officially “certified”, through Maja Berwald and her certification.
If you would like any help with understanding your website traffic, give us a ring or an email, and we can help!
A new ice cream shop opened up here in Old City Philadelphia called Fezziwig’s Sweet Shoppe.
It’s more than an ice cream shop, as they also make some amazing “kettle korn”, hot grill items, sell cakes, cupcakes and more. But the ice cream is truly amazing… homemade and so so great!
This was a true full service job – we took the photos, wrote the text and designed the website, and secured the web hosting and URL. Additionally we helped them “get on the map” – creating their listing for Apple Maps, Google My Business (Google locations/maps) and Yelp.
After a few visits with our camera, Maja, our graphic designer made the photos look even better. We did some talking with the owners for text content and wrote the text, with their input. We designed a site with super great images, focusing on searchable content, put the menu on the site and in a very short time the site was live. Quick enough that it was up before they had their grill operational – so we will be back for some more photos soon!
If you are nearby we do highly recommend stopping in and getting some amazing ice cream sundaes, perfect kettle corn, perhaps a milkshake, and even an egg creme! Fezziwig’s Sweet Shoppe is located at 17 N. 3rd St. in Historic Philadelphia. It’s super delicious, and super local too!